Wage a war of kindness.
The year is 2012. Pro-football player James Yurichuk had played four seasons, won a cup, and was heading to Toronto with his Brazilian girlfriend. It didn’t take him long to find out that when people say any city in Canada is colder than Vancouver, they mean it.
Armed with a hopeful heart, he set out to find a winter coat for his girlfriend. Only to draw a blank.
But Yurichuk refused to back down. He sought out a friend, who was an exceptional tailor. A few days and one vegan, eco-friendly, made in Canada jacket later, history was born.
Down won't bring you down. We promise.
Animal-free products
Sustainable clothing
Zero-waste approach
Ethically sourced
Made with pride in Canada
We'll get you and the animals through the winters.
We begin and end with vegan. Our locally-sourced products are manufactured ethically. Additionally, we work with our partners to a safe working environment for all those who keep us warm. All of this, so you can wear sustainable clothes that you’re truly proud of.
#wuxlywinters
